Have you ever wondered if your LinkedIn posts are hitting their targets? Or how many people your posts are actually reaching? Analytics are an incredibly important part of your content strategy arsenal. It’s how you make sure the content you are creating is actually reaching and resonating with the right audience. While noticing which posts

LinkedIn is for everyone- not just people looking for jobs. Perhaps the job hunt was the last time you checked your LinkedIn profile. Or maybe, you’ve heard about colleagues using LinkedIn with success and you’re skeptical. I understand the skepticism but I truly believe every immigration professional who is not using their LinkedIn on a

Even if you have a killer LinkedIn content strategy, writing great content doesn’t always feel easy. You may be thinking “I’m an immigration professional, I’m not trying to be a writer or a social media manager!” It’s not just immigration professionals, all content creators have this moment- writer’s block spares no one. While I completely

When your LinkedIn post goes viral, it may be the result of a lot of hard work or it may catch you completely by surprise so the first thing you should do is congratulate yourself! Once you’re done celebrating this win, it’s time to move on to the follow-up to your fantastic post: leveraging your

If you are asking yourself questions like: “Should I still post over the holidays? Will people see it? And if so, what should I post about??” This is what you need to consider. I think most people assume that because people are taking time off work, and more generally using their time for personal reasons

When a major event happens, it’s not just the journalists that are covering it. Our social media feeds become clogged with everyone sharing updates as they come or offering their own take on the events. Immigration law and global mobility-related breaking news is no different. When news broke that the USCIS furlough was canceled in

Should I post in another language when English is the lingua franca of the Internet and social media? While the English language is still the most widely used language online, Web Technology Survey found that 63.5% of all websites online use English language content, its dominance is dwindling. Roughly 75% of the world does not

You’ve done your research: You have taken the time to understand who is in your audience, you have devised some content strategy ideas that will help build your brand, and you have taken the time to write content for your LinkedIn but…There’s one final step before you can post and relax. With your content ready

As an avid user of (the free version of) LinkedIn, I’ve been wondering – is LinkedIn Premium worth it for immigration professionals? So I upgraded to LinkedIn Premium to fully test it out. Here are my thoughts on using LinkedIn Premium so far, especially from the perspective of LinkedIn Premium for immigration professionals. Now that

Just finished an immigration panel or global mobility talk? Congratulations! That’s an exciting career moment. Now you must be thinking about where and how to share your work. First of all, I would strongly encourage any immigration or global mobility professional to share the immigration panel recording or any other recordings they have where they

When the same talking points come up during multiple client calls, I always make sure to share these insights on my blog and my LinkedIn. This week, I talked to multiple immigration lawyers about 2 specific but easy-to-implement ways to leverage their immigration lawyer LinkedIn presence. Having a LinkedIn profile is a great start but

I came across something on LinkedIn that has been driving me crazy so I had to write about it! I recently found someone in the immigration industry who had more than 30,000 followers on LinkedIn, but when I looked at this person’s posts, there was virtually zero LinkedIn engagement! A majority of their posts had