As a former business immigration lawyer, who is now an entrepreneur running two growing businesses in the space, I have one piece of advice I give to business immigration lawyers. If you are a business immigration lawyer looking to get started on LinkedIn (and LinkedIn can be invaluable for building your network and your reputation)

LinkedIn has expanded its communication toolkit beyond traditional text direct messages. Now you can record video and audio LinkedIn direct messages to send to your network. In this blog post, I’ll be going over the different types of LinkedIn Direct Messages, how to use them, and the unique considerations and advantages of each one. Before

Known as the best social media platform for business, it may seem silly to ask if it’s ok to have a sense of humor on LinkedIn but it’s serious. Even LinkedIn knows it’s a problem to be seen as the place where “humor goes to die” despite new additions like the ‘funny’ reaction emoji. While

Creating content is the hardest part but there’s an essential part that is often forgotten about: LinkedIn analytics. Don’t forget about tracking your content! The more attention you pay to LinkedIn analytics, the more content that you can make that’s uniquely tailored to your audience and much, much more likely to have a bigger impact.

In 2021, amid the COVID-19 pandemic, LinkedIn did something really interesting. The platform added new job titles to reflect the realities of COVID for parents of small children. Now on LinkedIn, you can put your title as “Stay-at-home Mom,” Stay at home Dad,” or “Stay-at-home Parent” to show that you are a full-time caretaker. When

Creating better LinkedIn engagement is an important goal for building your audience. One thing I love about effective content marketing is how it uses psychology and an understanding of human behavior. Part of being a great marketer is not just understanding what people want but understanding why people want what they want. So I’ve taken

You’ve been busy creating and writing LinkedIn articles and posts for your personal page but have you been accidentally neglecting your company’s page? LinkedIn has come up with a few important updates in recent years. One of the most interesting updates from last year was the ability to write and post LinkedIn articles on company

Are you looking to maximize your exposure on social media? Checking your LinkedIn settings might be the first step to boosting your profile on the site. These two simple LinkedIn profile tips are often underutilized and they make it so much easier for people to find your LinkedIn profile without having to create content or

I know that legal professionals cannot live without their case management software and for good reason! Having the right tools streamlines your processes and simplifies your whole work life. My favorite tools for marketing and organizing are designed to be used alongside case management tools. These are my four favorite tools for marketing and organizing.

What do you think is more valuable for brand development: Paying for speaking opportunities at a conference or seminar or being invited to speak? This topic came up the other day when I was speaking with a prospective GMI Rocket client about growing their business through speaking opportunities. I asked if they had ever spoken