Uncategorized

I came across something on LinkedIn that has been driving me crazy so I had to write about it! I recently found someone in the immigration industry who had more than 30,000 followers on LinkedIn, but when I looked at this person’s posts, there was virtually zero LinkedIn engagement! A majority of their posts had […]

When LinkedIn polls first came out, I was suspicious. OK well, maybe suspicious is a strong word but I was skeptical if they could really provide the same level of value as other content on LinkedIn. So I decided to run my own LinkedIn poll to test out the feature and see how I could

Picture this: you read a post on LinkedIn about immigration that was both thoughtful and engaging. The author clearly knows their stuff, and this is content that you work on day in and day out, so you leave a similarly thoughtful comment on the post with your own opinions. You can’t wait to hear what

There aren’t a lot of LinkedIn tips for immigration and global mobility professionals out there because, well, not too many folks in the industry are active on LinkedIn. So i you’ve decided to get started on LinkedIn for the first time then let me begin by saying congratulations! I’m excited to share these tips with

A lot of people create LinkedIn profiles for the first time when they are looking to start growing or promoting their business and I love to see that. LinkedIn is a fantastic tool for anyone looking to market their business but if you’re new to LinkedIn (or marketing) it’s easy to accidentally miss the mark…

Many business immigration lawyers who create content on LinkedIn, on their law firm’s website blog or anywhere else, think that they have to write what’s called “B2B” content – content focused on a company as the end user. And this makes sense, since business immigration lawyers often work with companies as their clients, not individuals

Going live with my one complaint about LinkedIn Live… You all know how much I love LinkedIn and I don’t like to complain about the platform, but this feature (or lack of feature) really bugs me! Shocking I know. So here it goes: this is my one huge complaint about LinkedIn. It’s not about the

This may feel like I’m stating the obvious, but LinkedIn engagement is incredibly important, especially in the immigration space and especially right now. Using social media in a professional capacity makes a lot of people uncomfortable and feeling anxious and understandably so but using LinkedIn changed my career and my life. And that was before

Think immigration content can’t go viral when you’re resharing on LinkedIn? Think again! A few weeks ago, I reshared a friend’s post (and added my own takeaways) that went unexpectedly viral. Two weeks after I shared the post, my shared post now has over 75,000 views! Seeing this post take off got me thinking: why

As an avid user of (the free version of) LinkedIn, I’ve been wondering – is LinkedIn Premium worth it for immigration professionals? So I upgraded to the trial month of free LinkedIn Premium to fully test it out. Here are my thoughts on using LinkedIn Premium so far if you’re curious about whether it would

Are you putting off getting started on social media because you’re afraid of posting? You’re not the only one. It’s very common but in this post, I’m going to talk about tips to help you feel less nervous as you start posting and why you should start posting on LinkedIn anyway… Creating social media content

Yesterday, I was talking with a friend who has a LinkedIn profile, but doesn’t really use the platform and wanted to know my LinkedIn tips for beginners and for people who want to start posting but don’t know where to start. I shared some of my LinkedIn tips for beginners with them, then afterward I