If you are using LinkedIn, you will need a LinkedIn growth strategy but don’t worry! It’s not as hard as it looks. LinkedIn is the social media platform that I am super passionate about and I will always advocate for immigration professionals to use. Using LinkedIn has changed my career as an immigration professional and as a solo business owner. I’ve used LinkedIn to expand my network, meet like-minded people, establish myself as a thought leader, and grow my business. These are all things that every professional and small business owner is looking to have themselves!
Why you need to have a LinkedIn growth strategy
What I have also noticed is that LinkedIn is a tool that very few legal or immigration professionals are actually using right now. While most people have a personal profile, they tend not to interact on the LinkedIn platform let alone post content or leave comments on others’ content.
If you don’t use LinkedIn, especially if you run a solo or a small business, you are missing out on a lot of opportunities. The first way to start creating a LinkedIn growth strategy that works for you is to think of it as a tool for networking and meeting others in your industry.
LinkedIn Growth Strategy Hack: Start thinking of it as a networking tool
Networking. It’s a dreaded word for a lot of people. It brings up memories of awkward happy hours, conferences, association events. No one enjoys standing by themselves awkwardly holding a drink and figuring out how to enter the conversations around them. Or maybe it’s the reverse. You enjoy the social atmosphere, you are able to chat with a lot of people, you hand out a stack of business cards (and you maybe receive a stack of business cards,) but then there’s no follow-up on either end.
On LinkedIn, the usual networking worries go away. On LinkedIn, there’s no in-person awkwardness or closing times to interfere with networking. It also provides an easy way to get in touch with people so you can’t lose their business card or forget how to contact them. Also, there are a lot more people who are there waiting to network than any of the networking events you were attending before. By a lot of people, I mean 650 million possible connections.
The majority of professionals on LinkedIn are also silent. What I mean by that is that while most professionals (and increasingly, small businesses) have active profiles and check their LinkedIn feeds, they are not posting any content. That may sound like a negative but this means there’s actually a lot of opportunities. That’s where you come in…
Why you need to create content for a great LinkedIn growth strategy
So we know that there are 650 million people on LinkedIn and that many immigration professionals are not creating content on LinkedIn. This is very important because it will make networking a lot easier for you.
If there is almost no content related to your industry when you start posting, you will get attention from everyone in that industry. When it’s silent, even a little noise gets attention.
Don’t worry too much about the quality of your content. A lot of people worry about having the perfect content to post and end up wasting their time worrying and not posting anything. Start posting and you’ll see how many valuable insights you end up sharing with your (now much larger) network!
Once you start posting and getting attention, so many doors will open up. Like I said earlier, with a possible 650 million people to see what you’re doing, once you start getting attention for your content, a lot of opportunities to grow both your personal network and your business will come. The hardest part is getting started but I know that there definitely is a waiting audience for your content so jump in and start creating!