If you are using LinkedIn, you will need a LinkedIn growth strategy but don’t worry! It’s not as hard as it looks. LinkedIn is the social media platform that I am super passionate about and I will always advocate for immigration professionals to use. Using LinkedIn has changed my career as an immigration professional and as a solo business owner. I’ve used LinkedIn to expand my network, meet like-minded people, establish myself as a thought leader, and grow my business. These are all things that every professional and small business owner is looking to have themselves!
So here’s why I think YOU should start thinking about LinkedIn itself as a growth strategy for your immigration business, and how to do it.
Why you need to have a LinkedIn growth strategy
What I’ve noticed is that LinkedIn is a tool that too few immigration lawyers and global mobility service providers are actually using right now. While most people have a profile, they tend not to interact on the platform with anyone else’s content, let alone post their own content.
If you don’t use LinkedIn, especially if you run a solo or a small business, you are missing out on a lot of opportunities. The first way to start creating a LinkedIn growth strategy that works for you is to think of it as a tool for networking and meeting others in your industry, and not just as an online resume or billboard for generic “call us for X service” advertisements.
LinkedIn Growth Strategy Hack: Start thinking of LinkedIn as a networking tool
Networking. For some it brings up memories of awkward happy hours, conferences, association events. For others it brings back happy times of in-person events, energizing conversations, and company-sponsored lunches.
However you think about it, you know it’s a necessary part of growing in the industry, whether as a solo or small business owner, a partner or executive at a larger company, or even as someone trying to grow your career within your current company.
On LinkedIn, you have the best of both worlds.
For those who dread in-person events, LinkedIn allows you to learn from, engage with and connect to others in the industry from the comfort of your home and in an atmosphere that you feel comfortable in. If someone sends you a message or leaves a comment, you can take time to gather your thoughts if you’re nervous about thinking on your feet. And if you post something, you can capture the attention of hundreds of even thousands of people, without having to actually be on stage to face them.
If you’re more of an extrovert and you get fired up by the thought of connect with with people, LinkedIn gives you the opportunity to talk to hundreds of people at a time, jump seamlessly between conversations, and share images, videos and more in an easy and tech-savvy way.
LinkedIn also provides an easy way to get in touch with people so you can’t lose their business card or forget how to contact them. Plus, there are a lot more people who are there waiting to network than any in-person networking event. By a lot of people, I mean over 700 million possible connections!
The majority of professionals on LinkedIn, especially immigration professionals, are also silent. What I mean by that is that while many people (and increasingly, small immigration firms and global mobility businesses) have active profiles and check their LinkedIn feeds, they are not posting any content. That may sound like a negative but this means there’s less competition for attention. Attention you can grab as you grow your brand.
Why you need to create content for a great LinkedIn growth strategy
So we know that there are over 700 million LinkedIn users and that many immigration professionals are not creating content on LinkedIn. This is very important because it will make networking a lot easier for you.
If there is almost no content related to your niche within the industry, when you start posting, you can more easily get attention from the industry. When it’s silent, even a little noise gets attention.
And don’t worry too much about the quality of your content. A lot of people worry about having the perfect content to post and end up wasting their time worrying and not posting anything. Start posting what you already know and have, and you’ll see how many valuable insights you end up sharing with your (now much larger) network!
Once you start posting and getting attention, so many doors will open up. Opportunities to grow both your personal network and your business will come by way of people liking and commenting on your content, sharing it, following you and reaching out to connect directly. The hardest part is getting started but I know that there definitely is a waiting audience for your content so jump in and start creating!