Meet the book that will change your life if you’re struggling with marketing your immigration firm or business. It changed my life or at the very least, how I look at and use all social media and my marketing strategy!
Before I read ReWork, I thought the only way to grow a business was through sales, and that marketing was really hard. I thought I’d have to constantly create absolutely brand new content, on a daily basis, across different media, in different lengths, and so on. I always loved marketing and was excited about trying to really build up my immigration tech startup brand, but I would be lying to you if I said I wasn’t intimidated by it.
But this book, indeed a very small part of this book, genuinely changed my outlook on content, elevated my business, and really changed my life.
Struggling with marketing your immigration firm or global mobility business? This is how the Rework book changed my life
First off, many people think that in order to have good branding and marketing, you need a professional content creator who will come up with brilliant, never-before-seen content on a daily basis. That anything less than that wouldn’t be worth the effort. It seemed impossible to come up with content, let alone good content every day.
But the one thing that ReWork taught me is that, as a professional running my own business, I was actually creating content every single day – I just didn’t think of it that way!
That follow-up email explaining your services to a potential immigration client. The in-depth reply email to an existing client. The internal market research document. That investor pitch deck. You name it – we are creating content on a daily basis, but we’re only sending it to, say, our clients or interested partners or prospects.
All of this is content.
So ask yourself – how many of the following things do you do every day?
- Do you talk to one of your colleagues or another professional in the same field as you?
- Do you discuss an idea or answer questions for a client or prospective?
- Do you have an opinion about the industry that you might discuss in a classroom?
- Do you pitches your services to prospective clients, your colleagues or your boss?
- Do you write ideas down about how you would do things different in your phone?
Well, believe it or not – this is all content! And while a lot of this might be sensitive business ideas or private client information, you can probably strip out any confidential or other non-public information and still find something that others in the industry might find interesting, valuable, useful or perhaps just thought-provoking.
Stop struggling with marketing your immigration firm or business by using these ideas
Even if you only do one of the above items, that is great marketing content AND content that you can use daily! Start thinking about what you do and think about what’s going on in your industry day after day. As you think about these things, start writing them down because these are all great content ideas. If you think an idea seems too small, write it down anyways. Struggling with marketing your business is a normal problem to have but you have all the tools to start generating content and a marketing plan that works for your business.
If you’re struggling getting started with marketing, remember that the work you’re already doing is enough!
Another thing that Rework taught me is that you’re missing out if you are holding back your existing ideas. It’s definitely tempting to think that you’ll start writing and posting content once you get some industry-changing idea, but when we have that mindset, we end up crippled by our perfectionism and not creating anything.
The truth is that there is no one single post or blog or idea that will shift the industry, or even your business for that matter. More likely, it’s a series of a lot of small ideas, small posts, small articles, small videos about incremental things you’re doing as an immigration lawyer or business owner that will, over time and cumulatively, have an impact marketing your immigration firm or business and the bottom line.
Even if you think you’re not a brilliant writer (though let’s be real, you’re probably pretty good), start posting! It’s corny but it’s true: practice makes perfect.
Don’t waste your valuable insights in pursuit of the perfect post. The more content you create, the better you will get at writing AND you’ll be building an audience at the same time. And start getting creative with reworking your existing content, be in client emails, CLE presentations you’ve given, sales pitch decks or anything else you’ve made along the way.
For my content creators out there, what inspires your content? Leave a comment below or check out the join the free GMI Rocket Slack community to learn connect with like-minded individuals in the immigration and global mobility industry to learn and discuss more about creating content that drives engagement in our space!