Meet the book that will change your life if you’re struggling with marketing your business. It changed my life or at the very least, how I look at and use all social media and my marketing strategy!
Before I read ReWork, I thought the only way to grow a business was through sales. I followed the traditional way of starting a business: you start with a business plan, analyze your competitors to death, look for investors, and focus all of your energy on sales. Marketing? Eh, not the priority by a long shot. If you can do some marketing on the side then that’s great, but everything should come second to driving sales. Now I know that is completely wrong!
Struggling with marketing your business? This is how Rework changed my life
I read ReWork a few years ago and enjoyed it, but it wasn’t until I picked it up again last year that the message of ReWork finally clicked. I stopped seeing marketing and branding as business practices that were ‘nice to have, but not ultimately necessary.’ I spent years thinking that sales were the best way to grow a business but marketing, branding, social media that was all just the fun on the side if you had the time for it (and most people probably don’t.) Now I know that this view on sales and marketing isn’t true at all!
Why you need to rethink how you view marketing
I thought that in order to have good branding and marketing for my business, I needed some excellent, never-before-seen ideas and some beautiful graphics before I could let it out into the public. Anything less than that wouldn’t be worth the effort. It seemed impossible to come up with content, let alone good content every day.
Now, I know that I was looking at creating content completely wrong! Marketing has to be an integral part of your business from the very start and I promise that it’s not as hard as it seems! But before we get into that, I have to ask you:
How many of the following things do you do every day?
- Do you talk to one of your colleagues or another professional in the same field as you?
- Do you discuss an idea or answering questions with a client?
- Do you have a thought or an opinion about the industry you’re in or your business?
- Do you do pitches (big or small) to prospective clients, your colleagues or your boss?
Stop struggling with marketing your business by using these ideas
Even if you only do one of the above items, that is great marketing content AND content that you can use daily! Start thinking about what you do and think about what’s going on in your industry day after day. As you think about these things, start writing them down because these are all great content ideas. If you think an idea seems too small, write it down anyways. Struggling with marketing your business is a normal problem to have but you have all the tools to start generating content and a marketing plan that works for your business.
If you are struggling with marketing your business: remember doing the work is the most important part
Another thing that Rework taught me is that you’re missing out if you are holding back on your content. It is tempting to think that you’ll start writing and posting content once you get some industry-changing, completely thought-provoking, and unique ideas, but when we have that mindset, we end up crippled by our perfectionism and not creating anything. Even if you’re not a brilliant writer, start posting! It’s corny but it’s true: practice makes perfect. Don’t waste your valuable insights in pursuit of the perfect post. The more content you create, the better you will get at writing AND you’ll be building an audience at the same time. Rework changed how I used social media completely and helped me meet other professionals, build my network, and grow my business organically rather than trying to make sales the old-fashioned way.
For my content creators out there, what inspires your content? Leave a comment below or check out the GMI Rocket blog to learn more about creating content that drives engagement.