How do you use LinkedIn: on your phone or on a computer or using the LinkedIn mobile app?
I was inspired to make this post after I conducted a small survey with my connections on LinkedIn. I asked whether people were using LinkedIn on their smartphones or on a computer or laptop. What do you think most people said?
I, like a lot of other people I think, would have assumed most people were checking in on a computer or laptop, probably at the start of their workday as they check their email and get ready for the day. I was completely wrong!
Why you need to optimize using the LinkedIn mobile app
81% of the people who answered my survey said that they use LinkedIn on their phones. But how many people KNOW how to use LinkedIn on their phones rather than computers? Given a few key differences in the user experience, I would bet that more people don’t know how to optimize their mobile experience and engagement, or at least more than they are letting on.
The LinkedIn mobile app feature you need to know about
Here’s my fun trick for using the LinkedIn mobile app that will hopefully speed up your time spent engaging with your network (and their content.) A major difference between LinkedIn for your computer and LinkedIn for mobile is that you can “like” content by double-tapping on the post rather than tapping the ‘like’ button. This doesn’t work for every piece of content though. Let’s go through where this little trick works and doesn’t work on LinkedIn mobile.
Where the double-tap “like” works on the LinkedIn mobile app
- Double-tapping works if you want to ‘like’ a post of a single picture or photo
- Double-tapping also works on a link preview, but only if the preview is a picture or photo, not text
Where the double-tap “like” doesn’t work on the LinkedIn mobile app
- You can’t double-tap to ‘like’ a text post
- Double-tapping to ‘like’ a post also doesn’t work on videos
- While double-tapping to ‘like’ a post with a single photo works, this will not work on multiple photos
Strategizing around your content deployment and posting on mobile is important as an immigration or global mobility professional (or a small business owner.) I hope knowing this little trick will save you time and help with engagement. Do you use the LinkedIn mobile app? If so, how do you like it? If you don’t use LinkedIn on mobile, why not? Leave a comment below or send me an email.