If you are asking yourself questions like: “Should I still post over the holidays? Will people see it? And if so, what should I post about??” This is what you need to consider.
I think most people assume that because people are taking time off work, and more generally using their time for personal reasons (meeting loved ones, vacations, shopping for gifts, etc.), their content should also be winding down or won’t get the same attention and views as it would in a busier season.
A lot of brands feel that their client base will have ‘checked out’ so there is no point trying to engage with them during the holiday season.
I disagree with this approach and here’s why I think you should still post over the holidays…
Should I Still Post Over The Holidays? 2 Reasons Why I Say Yes, You Should
First of all, I’d like to say if you want to post then you should! If you feel like you’ve got some great content ready to go and the time to reply to comments on your posts then it’s always a great time to post.
For people who are more nervous about this time of year, here are 3 reasons why you should post over the holidays:
Just because people are out of the office doesn’t mean they won’t be using their phones
Everyone is still on social media and will be checking their newsfeeds even if they are off the clock. Research done by LinkedIn found that LinkedIn members actually consume more content during their time off work rather than working hours. A lot of people will be scrolling on their phones when they take some “me time” so your post will have plenty of views and that rings true for business and legal leaders.
A lot of firms and brands will stop posting over the holiday period which means that you have eliminated your competition without having to do anything! LinkedIn research from 2016 also found that December engagement was actually higher by 23% in their education vertical alone.
By continuing to post as normal, your posts will have a much larger audience with fewer competitors for the same space. When the new year starts, your brand will be in a much better position than the brands or firms that took two or even three weeks off from posting.
Should I Still Post Over The Holidays? Here’s What You Should Post
Are you worried about what exactly to post? The holiday seasons can generate a lot of great content! As people gear up for the end of the year, they’ll be looking back on the year. An easy way to generate content is to reflect on your own year and share your insights. Share what went well, what didn’t go according to plan, and what you hope to achieve in the year ahead.
Also, don’t be afraid to get personal. Perhaps your family has an unusual holiday tradition or celebrates a holiday that most don’t. These all make great content that your audience would love to engage with! If you’re still feeling stuck, remember that what makes you unique is what will also help you stand out on LinkedIn. If that seems like a challenge, I can help you brainstorm ideas for engaging content that stays true to your personality and work.