Did you think about your LinkedIn headline after you signed up? Every day, I see more and more people either joining LinkedIn for the first time or engaging more on LinkedIn. I’m so happy that people are using LinkedIn but I think now we have to focus on all the little hacks that will boost your profile and help people in your industry notice your profile more.
As people join LinkedIn, I want to share a tip that takes very little time and will help get attention on LinkedIn on BOTH mobile and web!
What is your LinkedIn headline?
Your profile headline is the line of copy that shows up right under your name on your LinkedIn profile. I’m sure you’ve seen this but most people use their headline to write in their job title and company. For example, Attorney at Smith Law Firm. You might see others use it to write what they do (like me) or a quote they like. Some people even leave it blank but I ask even if you don’t use this tip, please don’t leave your headline blank. I’ll tell you more on that in the next paragraph.
Now that you know what the headline is, let’s move onto why your LinkedIn is so important and why you absolutely need to have one.
Why is your LinkedIn headline important?
I cannot emphasize how important a good LinkedIn headline is! Why is that? It’s because your headline is the ONLY THING that shows up other than your name when you leave a comment on someone’s post, when your content shows up on someone’s feed, or when someone finds you on Google. Unless someone is going directly to your profile, your headline is the only information that they are able to see at any point on LinkedIn.
Think of everything your headline should be conveying! This is truly the first place you can communicate what you do, know and bring to the table. Keep this in mind.
So what is the best way to write a headline for LinkedIn? Well, we have two versions that are very important to keep in mind.
My number one tip for how to write your LinkedIn headline
Before we can write the headline, we need to look at headlines on LinkedIn mobile vs. LinkedIn on the web browser because there is an important difference.
Writing a LinkedIn headline for mobile
On LinkedIn mobile, your headline gets almost unlimited characters! Ok well not unlimited but you get 220 characters and that is a lot! Here’s some photo proof from my own LinkedIn. The first photo is the long headline that I created on my mobile LinkedIn app. This means you have a lot of characters to really show people what you do professionally instead of just putting your job title.
Writing a LinkedIn Headline for Web
Unlike mobile, your character count is more limited if you’re using LinkedIn on a web browser by a whopping 100 characters. That makes a huge difference! You can see for yourself with my LinkedIn profile. Above is a photo of my own headline now on the web and you can see that LinkedIn is not happy with the characters that were completely fine on mobile.
I hope this helps! Now it’s time to start writing your LinkedIn headline.
Do you have a cool LinkedIn headline or a tip to help people create one? Please share it in the comments or on the GMI Rocket Slack channel!