Use This Formula To Write A Killer LinkedIn Headline (with some examples for immigration professionals)


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Did you think about your LinkedIn headline after you signed up? Every day, I see more and more people either joining LinkedIn for the first time or engaging more on LinkedIn. I’m so happy that people are using LinkedIn but I think now we have to focus on all the little hacks that will boost your profile and help people in your industry notice your profile more.

As people join LinkedIn, I want to share a tip that takes very little time and will help get attention on LinkedIn on BOTH mobile and web!

What is your LinkedIn headline?

Your profile headline is the line of copy that shows up right under your name on your LinkedIn profile. I’m sure you’ve seen this but most people use their headline to write in their job title and company. For example, Attorney at Smith Law Firm. You might see others use it to write what they do (like me) or a quote they like. Some people even leave it blank but I ask even if you don’t use this tip, please don’t leave your headline blank. I’ll tell you more on that in the next paragraph. 

Now that you know what the headline is, let’s move onto why your LinkedIn is so important and why you absolutely need to have one. 

Why is your LinkedIn headline important?

I cannot emphasize how important a good LinkedIn headline is! Why is that? It’s because your headline is the ONLY THING that shows up other than your name and photo when you leave a comment on someone’s post, when your content shows up on someone’s feed, when someone finds you on Google and basically in any other interaction on LinkedIn other than going directly to your profile.

So, your headline is truly the first place you can communicate what you do, know and bring to the table. Keep this in mind.

So what is the best way to write a headline for LinkedIn?

Use some version of this formula to write a killer LinkedIn headline.

The first place to start is to look at the following formula as a guideline of what your LinkedIn headline should communicate:

“I help X target client achieve Y result by doing Z”

And keep in mind that you don’t have to follow this exact formula. Here are a few immigration and global mobility-specific headlines I’ve come up with off the top of my head:

  • “I help Ukrainians apply for US immigration benefits”

  • “Helping companies move their employees’ pets across the world”

  • “Automating the Canadian tourist visa application process through tech”

I hope this helps! Now it’s time to start writing your LinkedIn headline. 

Do you have a cool LinkedIn headline or a tip to help people create one? Please share it in the comments or join the GMI Rocket Slack channel and discuss it there!



Roman is an immigration lawyer, the founder of an immigration tech startup called LaborLess, a LinkedIn coach, writer and speaker.

I help immigration businesses around the world level up their brands, enhance their LinkedIn and YouTube presence and grow through original written content, LinkedIn coaching, YouTube coaching and other strategic consulting.

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