This is What Your LinkedIn Should Look Like

Why you should use LinkedIn like a conference

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Calling all immigration professionals! The old days of LinkedIn as an exclusive hub for job seekers are gone! This is what your LinkedIn should look like instead…

While LinkedIn can still be a useful resource for seeking employment, now it is the best place online for professional networking. This is true for lawyers and immigration professionals alike. Nowadays immigration professionals need to use LinkedIn! The first step for changing your mindset is to see LinkedIn as a valuable LegalTech tool…

You should use LinkedIn as a Legal Tech tool

Think of LinkedIn as part of Legal Tech rather than traditional social media or job recruitment. How so? Well, when LinkedIn is used best, it’s basically conference automation! You can use LinkedIn to get as many if not more connections as you would get by attending a legal conference or networking event. This is the easiest way to start using LinkedIn as conference automation and also your best bet for making connections with like-minded professionals and growing your network in an organic way. 

You should use LinkedIn to start a conversation (and connect)

Your LinkedIn should look like a more casual version of networking at a conference. In a LinkedIn post, I asked a very simple question that got me more connections than I make during a legal conference. I simply asked: “Do you want to expand your immigration/global mobility/legal network?” Then, at the bottom of the post, I instructed folks to comment with the phrase “let’s connect!” to indicate they’re open to new connections. If you commented on the post then anyone who came across that post (mostly lawyers and immigration folks) could reach out and connect!

Your LinkedIn should look like a conference…the results will amaze you

Did my LinkedIn post work? Yes! In fact, judging by page views alone, over 3,000 people “attended” this “conference.” Those who participated by commenting on the post made 6, 12, 19, or even more new connections! This is exactly why your LinkedIn should look like a conference, but with far more potential takeaways. After all, how many connections did you make at the last conference you attended?

Commenting > Conferences: Why LinkedIn is better

This is why your LinkedIn should look like a conference: the best part is all of these connections are industry-specific as the context for the connection, just like a conference, was already in the setup of the post so you don’t need to worry about accidentally connecting with people in immigration or a legal profession by accident. Unlike a conference where you end up paying hundreds or even thousands of dollars to attend, the LinkedIn comment is free. Instead of spending your whole workday (or two workdays or your weekend) at a conference, all it takes is 5 minutes to start a LinkedIn conversation and make your own online “conference.”

Of course, you are relying on the commentators responding to do the work of following up and establishing a connection. But how is that any different than handing out your business card at a conference and hoping for an email or a follow-up later on? The number of responses may even be greater because the people replying on LinkedIn are actively looking for others in their industry to engage with!

Once you make the mindset switch, your LinkedIn should look like all the best parts of a conference, and with that, you’ll see how many opportunities come with very little effort on your part. If you can make 19 connections from a single post, think about what’s possible if you are using LinkedIn every week let alone every day. Also, have I mentioned that it’s free?

How do you use LinkedIn as an immigration or legal professional, if you use it at all? Do you think immigration and legal professionals should use LinkedIn more? I’d love to hear your opinion! Leave your comments below to join the conversation.

BY ROMAN ZELICHENKO

BY ROMAN ZELICHENKO

Roman is an immigration lawyer, the founder of an immigration tech startup called LaborLess, a LinkedIn coach, writer and speaker.

I help immigration businesses around the world level up their brands, enhance their LinkedIn and YouTube presence and grow through original written content, LinkedIn coaching, YouTube coaching and other strategic consulting.

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