I came across something on LinkedIn that has been driving me crazy so I had to write about it!
Earlier today, I found someone in the immigration industry who has more than 30,000 followers on LinkedIn, but when I looked at their posts, there was zero LinkedIn engagement! A majority of their posts had received zero engagement. And I mean ZERO! Zero likes, zero comments, zero reactions.
The lack of LinkedIn engagement that shocked me
I can tell that this person has clearly put work into their LinkedIn, too. They have a very professional and engaging profile, they post relevant content almost daily, and on LinkedIn, you have to log in to your account in order to accept connections, so I know that they must spend at least SOME time regularly accepting connections on LinkedIn.
But then I went to their “Recent Activity” tab and guess what I saw?
They may have been posting almost daily, but I instantly knew why their LinkedIn engagement was so low… It’s because they weren’t engaging! I didn’t see one reaction, comment, or share at all in their recent activity.
While they are obviously posting content that is hitting the right people (thus the high follower count) I was really shocked to see that they weren’t engaging with anyone outside of their posts. The lack of engagement on their posts now made sense to me.
Why LinkedIn engagement is so important
Seeing this profile and their lack of LinkedIn engagement just reinforced that I’m doing what I am supposed to be doing on LinkedIn. That my approach to LinkedIn, and most importantly, what I’m helping my clients do, is so right!
It also shows that LinkedIn is much smarter and savvier than what we give it credit for. That means that the LinkedIn algorithm must recognize when profiles are engaging more with others, and rewards them in return with more visibility (and hopefully more engagement.)
So my takeaway from all of this is that LinkedIn is just like real life: If you want to be successful, you need to be giving. If you never listen to people, support them, share with them, and lift them up, you’re selfish and you won’t get ahead in life. The same philosophy is true on LinkedIn. The people who won’t engage with others, won’t see any engagement on their own posts even if they have a lot of followers.
You need to revisit your LinkedIn strategy
When you first got started on LinkedIn, why did you create a profile? Were you excited about growing your business and community? I’m going to assume (and hope) that you thought ‘yes’ when you were reading these questions. If so, then treat LinkedIn just like it’s your community even if you are brand new! I promise you that it will pay off.
Do you want engagement? Do you want a real community? Do you want more clients? It’s all possible, trust me! You just have to be able to put your energy into giving back and posting instead of just one or the other. If you give more to the LinkedIn community via likes, comments, shares, and support then you’ll have more LinkedIn engagement headed your way. Once you start engaging, the LinkedIn karma is sure to flow back your way.
If you’re still not sure how or where to start on LinkedIn, don’t worry about it! Check out my post that goes over three easy ways to boost engagement on your LinkedIn posts without putting in hours of effort.
Have you noticed a difference in LinkedIn engagement when you are actively engaging with other people’s posts? I would love to know! Shoot me a message or put your experience in the comments below!